Reluctant Influencer
Mama to Two Minis
nordic soul
Delinquent Style Blogger
Highly Caffeinated Calm Curator
Hi, I’m Josephine, a SoCal local with Scandinavian roots and a deep love for intentional living.
I started SoCalScandi as a way to slow down and celebrate the beauty in the everyday—whether that’s a perfectly brewed morning coffee, a breezy linen dress, or a corner of the home that just feels calm.
A curated collection of wardrobe favorites that move with ease from coastal mornings to candlelit evenings. Scandinavian simplicity meets California ease, one soft staple at a time.
A gentle mix of what I'm reaching for lately - from cozy knits to sun-kissed skincare, each piece blends Scandinavian intention with California light.
Daily glimpses of slow mornings, styled corners, and sunlit moments - where Scandinavian calm meets California ease. Follow along for effortless looks, home rituals, and the beauty in the in-between.
SHOP MY HOME, CLOSET, AND SKINCARE CABINET
The
A thoughtful curation of what I truly love and live with - from clean-lined home finds and everyday closet staples to skin-loving essentials on constant rotation. Rooted in Scandinavian simplicity and warmed by the California sun, this list is part style file, part slow-living journal.
Where Nordic Grace, meets
West Coast Ease.
Raised with Nordic values of simplicity and balance, I carry those quiet traditions into my California life—where the light is golden, the style is effortless, and life feels a little softer when lived with care. Around here, less isn’t just more—it’s everything.
Let's create something quietly powerful. I partner with brands that align with a lifestyle rooted in simplicity, intentional living, and understated elegance. From curated content to thoughtful storytelling, I bring a calm, elevated aesthetic to every collaboration.
THE LATEST
FROM BLOG
the
Personal
What to Wear
Personal
Visit the Blog →
Watch the video
LISTEN TO THE POD
READ THE POST
shop the collection
Get The Guide
Embrace effortless style with my free Fall Capsule Wardrobe Guide - featuring soft layers, timeless neutrals, and pieces that move with you. A gentle blend of Scandinavian simplicity and laid-back California Ease.
follow @SoCalScandi
Follow along for more softly curated life - daily moments, style finds, and sunlit inspiration from home to wardrobe.
For behind-the-scenes calm→
Everyday Picks→
A Moodboard for Living Well→
Just found something lovely. Click through for quick links to pieces I'm eyeing, adding to cart, or already living with - because good things are meant to be shared.
